Dozens of others could use your trade name or trademark, but only one of you can be smart enough to control the .Com customer traffic forever. If you don’t own the exact match .Com premium domain best suited for your offerings then over time your brand and site is likely to get lost in Google and in the minds of potential customers; rendered irrelevant.
The right domain provides instant authority and perceived market credibility. People associate premium domains with leadership and respect in your market space. This perceived market credibility increases the value of your hotel and drives profits.
A strong domain is one of the best investments you can make in your business, and can pay for itself many times over.
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